Television is completely unlike any other form of communication. Uniquely, television offers the presenter or interviewee the chance to distract, obscure, fudge and mislead the viewer to an enormous extent.

While that can be useful in politics or propaganda, it doesn't help us to get across the messages we want.

The medium - television - should be as transparent as possible, in order to get the message - the programme content - across to the viewers as clearly as possible.

And that's largely down to the person who's doing the talking.

We've all seen interviews which are simply hopeless, and it's not because the person in the spotlight is umintelligent or mad - it's because of inexperience.

Good media skills can be taught. It's hard work, yes, but it brings rewards when you know your message is getting across clearly.

Years of experience behind the camera and working with the best

broadcast journalists and presenters are brought to bear on helping the potential 'media victim' to be a confident and engaging interviewee.

And you can learn an awful lot in just one day.

Any viewer can spot bad presentation (although most couldn't explain

what or why), but good presentation is invisible.