film & video

production training

media training

Television is completely unlike any other form of communication. Uniquely, television offers the presenter or interviewee the chance to distract, obscure, fudge and mislead the viewer to an enormous extent.

While that can be useful in politics or propaganda, it doesn't help us to get across the messages we want.

The medium - television - should be as transparent as possible, in order to get the message - the programme content - across to the viewers as clearly as possible.

And that's largely down to the person who's doing the talking.

We've all seen interviews which are simply hopeless, and it's not because the person in the spotlight is umintelligent or mad - it's because of inexperience.

Good media skills can be taught. It's hard work, yes, but it brings rewards when you know your message is getting across clearly.

Years of experience behind the camera and working with the best

broadcast journalists and presenters are brought to bear on helping the potential 'media victim' to be a confident and engaging interviewee.

And you can learn an awful lot in just one day.

Any viewer can spot bad presentation (although most couldn't explain

what or why), but good presentation is invisible.

I'm proud to say that Boxwood has trained people at the highest levels of the public and private sectors. Unfortunately, I really can't boast on this website about who they are - confidentiality is at the heart of this part of the business.

Media training is most effective when it's part of a comprehensive communications strategy, and it's often part of a Risk Management portfolio. Boxwood is frequently involved in partnership with other agencies, and the training ranges from interview techniques when dealing with gentle press inquiries, through the most hostile live television grilling, all the way to specially-written dramas examining some of the potential pitfalls when an organisation comes under unexpected pressure.